Digital Entrepreneurship Strategies
Digital entrepreneurship is the evolution of internet powered business models. It isn’t dependent on an area of operation and makes use of smartphones, laptops, and the internet to market products and services, such as ebooks. Its popularity has reduced the size of the world and opened new opportunities for business. It has also made it easier for traditional companies to move into digital technology in order to retain their customer base and expand beyond their physical locations.
To build and sustain a profitable internet-powered business model, digital entrepreneurs must be able to employ a variety of strategies. These strategies include scalable business models, strategic networking and partnerships. They also need to be effective in communication and perceptive management. Digital entrepreneurs must be able to see the long-term picture and the ability to overcome obstacles in a calm and steady manner.
When it comes to creating and the deployment of a scalable digital artifact the digital entrepreneur must be able to identify a valid value proposition (VP). This usually involves identifying and capitalizing on disruptive VPs that can transform existing business models into digital ones or create new ones. Netflix, Airbnb and Uber are all examples of digital entrepreneurs who have used this approach to their advantage.
Case study research is a great method to study digital entrepreneurship. This is because case studies allow for a contextual investigation of real world events and help answer ‘What’ or ‘How?’ questions.